Designing Effective Surveys with Qualtrics

Learn how to use Qualtrics software to create, distribute and analyse surveys that effectively capture the data you require.

Qualtrics is Cardiff Met's survey software that can be used to create and distribute online surveys. Qualtrics is available to all Cardiff Met staff and students; signing up is easy, simply visit and sign-in with your Cardiff Met username and password.

Target Audience

​This session is aimed at staff who are interested in creating surveys, perhaps to measure attitudes, evaluate events or test theories.


​There are no formal prerequisites for this course, but it is recommended you visit before the course to get a feel for the software.

Qualtrics Logo
Excellent course. Very clearly organised. Using the exercises to help me understand the training was very helpful.

Course Structure

Please note: this is a two part course, split over two days. Please ensure you can attend both sessions before signing up.

Each session is approximately 3.5 hours in length, with a fifteen minute break. The first session looks at designing and creating surveys and questions, the second session explores how to distribute and analyse surveys. A full breakdown of the session content is detailed below.

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Specific Learning Outcomes

On completion of the course the trainee should be able to:

Session I

  • Plan the design and structure of a survey to capture data in a coherent way.
  • Use Qualtrics to create a range of question types, including: Multiple Choice, Text Entry, Matrix Tables, Sliders and Rank Order.
  • Utilise survey logic to adjust survey flow and question content, as determined by earlier responses.
  • Share and collaborate on surveys with colleagues.

  • Customise the Look & Feel of a survey.

  • Adhere to good survey design practices to gather the data you require, effectively.

Session II

  • Use blocks and survey flow to arrange and order a survey.
  • Distribute a survey in a range of ways, including anonymous distribution, email and through social media.
  • View and download survey response data.

  • Utilise reporting tools to analyse and present survey data.